Browsing by Author กัลยาณี ตุ้มทอง, 2504-
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| Issue Date | Title | Author(s) |
| 2554 | การขายตรงของธุรกิจกิฟฟารีนตามความคิดเห็นของนักธุรกิจกิฟฟารีน | ยุทธนา ธรรมเจริญ; The purposes of this study were to study (1) members' motives in entering into Giffarine business; (2) key success factors of Giffarine business members; and (3) opinions of Giffarine business members. The population was all of the business members in Thailand which is around 5.8 million of ID. The sample was selected by using a convenience sampling and a non-probability sampling method. The sample size was 400 members of Giffarine business who lived in Bangkok Metropolitan Region (Bangkok and suburban area). The instruments used were self-administered questionnaires. Data were analyzed using descriptive statistic such as percentage, frequency, mean and standard deviation and using inferential statistics such as chi-square test. The results of this study were (1) members' motive in entering into Giffarine business was a suggestion and invitation from relatives or friends or acquaintances which is observed to be more influent than that from others; (2) key success factors of Giffarine business member were the quality of products, interval age length of 40-59 year old and the effort made in doing this business as a main job
and in this research indicated that degree of education wasn’t correlated to income (p-value= 0.045>0.01) and level in Giffarine business (p-value = 0.056>0.01) which were measured by level of significant = 0.01; and (3) opinions of Giffarine business members, in overall, Giffarine business members were satisfied in the company about its recruitment process,business plan, product price, corporate social responsibility, and promotion. Giffarine business members weren’t satisfied in the company about its categories of products which are not sufficient, the number of distributed service center, and its speed of delivery services which were measured by a significant of 90 percent. The pride of Giffarine business members in this business measured by a point given by members was 8.6725 points (SD = 1.776) from the maximum of 10 points. The quality of products in the opinions of Giffarine business members measured by a point
given was 8.885 points (SD = 1.422) from the maximum of 10 points.; กัลยาณี ตุ้มทอง, 2504-; มหาวิทยาลัยสุโขทัยธรรมาธิราช. สาขาวิชาวิทยาการจัดการ |
