Infographic Media Development for Public Relation Agricultural Extension of Extensionist in Chanthaburi Province

Abstract

The objectives of this research were to 1) study general information and practice according to roles and responsibilities of the extensionists 2) study the use of infographic media for agricultural extension public relations of extensionists 3) survey the needs in the development of infographic media for agricultural extension public relations of extensionists 4) develop the infographic media for agricultural extension public relations of extensionists 5) evaluate the satisfaction of infographic media for agricultural extension public relations of extensionists. This research was survey research. The population of this study was 72 extensionists in Chanthaburi province and 11 chairpersons of durian collaborative farming group in Chanthaburi province.Data were collected by using electronic questions. Data were analyzed by using statistics such as frequency distribution, percentage, minimum value, maximum value, mean, standard deviation, and content analysis. The results of the research found that 1) the extensionists in Chanthaburi province were mostly female with the average age of 40 years old and the position of practitioner. The average working time was 10 years and practiced on the duty of plant protection service group. 2) Chanthaburi agricultural extensionists use online media in the distribution through mobile phone by receiving the infographic media from provincial office of agriculture and had the average frequency in the use of 12 time/month. 3)Chanthaburi agricultural extensionists needed the development of infographic media to include the headline which said public relations news specify the address of district/provincial office of agriculture with the logo of the department of agricultural extension and Chanthaburi provincial office of agriculture, the Sriracha font, Arabic number, and photos during the operation time of the extensionists with calm tone and A-4 size. 4) The research has developed infographic media by using the following components to determine the content: (1) harvest day and the beginning of durian harvesting season in Chanthaburi through using visualized article model structure; (2) checking service area prior to durian cutting through listed model structure; (3) the 5-step process prior to durian cutting through road map model description structure. The determination of data to be in line with the data, the infographic media production by using computer programming, and the distribution of infographic media through online media for the agricultural extensionists and chief of large durian collective farming group of Chanthaburi 5) The extensionists and the chairman of durian collaborative farming group in Chanthaburi province were satisfied with the infographic regarding the complete presentation, the easy to remember design, the ability to use infographic media for public relations making the receiver completely understand the work of the extensionists in Chanthaburi and communicate more effectively.

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