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https://ir.stou.ac.th/handle/123456789/7291Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | กิ่งพร ทองใบ, อาจารย์ที่ปรึกษา | th_TH |
| dc.contributor.advisor | สุรีย์ เข็มทอง, อาจารย์ที่ปรึกษา | th_TH |
| dc.contributor.author | กันยรัตน์ เหล่าวิชัยภูมิ | - |
| dc.contributor.other | มหาวิทยาลัยสุโขทัยธรรมาธิราช. สำนักบัณฑิตศึกษา | th_TH |
| dc.date.accessioned | 2023-07-05T04:07:46Z | - |
| dc.date.available | 2023-07-05T04:07:46Z | - |
| dc.date.issued | 2552 | - |
| dc.identifier.uri | https://ir.stou.ac.th/handle/123456789/7291 | - |
| dc.description | วิทยานิพนธ์ (บธ.ม. (บริหารธุรกิจ))--มหาวิทยาลัยสุโขทัยธรรมาธิราช, 2552 | th_TH |
| dc.format | application/pdf | en_US |
| dc.language.iso | th | th_TH |
| dc.publisher | มหาวิทยาลัยสุโขทัยธรรมาธิราช | th_TH |
| dc.relation.uri | https://www.doi.org/10.14457/STOU.the.2009.35 | - |
| dc.rights | มหาวิทยาลัยสุโขทัยธรรมาธิราช | th_TH |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) | en_US |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | en_US |
| dc.source | Born digital | en_US |
| dc.subject | อินเทอร์เน็ต--การศึกษาการใช้ | th_TH |
| dc.title | ปัจจัยที่มีความสัมพันธ์กับพฤติกรรมการใช้อินเทอร์เน็ตความเร็วสูงของผู้ใช้บริการในเขตภาคตะวันออกเฉียงเหนือตอนล่าง | th_TH |
| dc.title.alternative | Factors relating to the high-speed internet consumers' behavior the lower northeastern region | th_TH |
| dc.type | Thesis | th_TH |
| dc.identifier.DOI | 10.14457/STOU.the.2009.35 | - |
| dc.degree.level | ปริญญาโท | th_TH |
| dc.degree.discipline | สาขาวิชาวิทยาการจัดการ | th_TH |
| dc.degree.grantor | มหาวิทยาลัยสุโขทัยธรรมาธิราช | th_TH |
| dc.description.abstractalternative | The objectives of this research were to; (1) study consumers’ behaviors toward the use of high speed internet in the lower northeastern region; (2) study the factors relating to the use of high speed internet from consumers in the lower northeastern region and; and (3) suggest business strategies to increase number of high speed internet customers in this region. The samples consisted of 400 high speed internet consumers in the lower northeastern region. The consumers were selected from 8 provinces including, Chaiyaphum , Nakom-Ratchasima. Bunrum 1 Ubon-Ratchathani, Surin , Si-Sakct, Yasothom and Amnat-Charocn . Data were collected by using questionnaires and analyzed in terms of mean, percentages 1 standard deviation . and chi-square The results showed that; (1) there was no differences in the consumers of hi-speed internet. About 93.50 % of the consumers chosed the internet brand by themselves, 55.25 % of there had installed computers at their home , and 53.75 % used computers at home. Most reasons of the use of the internet were convenient. The average usage time was during in the evening about I - 2 hours; (2) the consumers with differences of age. working status and monthly income were not related to the difference of the choosing of hi-speed internet brands the customers with differences of age, working status and education were not related to the hi-speed internet connection, age, working status and education were related to the hi-speed internet sources; and (3) the suggestion of strategies to enhance the number of high speed internet customers was that promotion of the use of online learning through the hi-speed internet and the provider companies should have sincere as a service mind , interesting promotion . prize . sale promotion and updated hi-speed internet | en_US |
| Appears in Collections: | Manage-Theses | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 118427.pdf | เอกสารฉบับเต็ม | 3.8 MB | Adobe PDF | View/Open |
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