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https://ir.stou.ac.th/handle/123456789/7520Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | ฉัตรชัย ลอยฤทธิวุฒิไกร, อาจารย์ที่ปรึกษา | th_TH |
| dc.contributor.advisor | สุจิตรา หังสพฤกษ์, อาจารย์ที่ปรึกษา | th_TH |
| dc.contributor.author | นันทิชา สุรัตน์ | - |
| dc.contributor.other | มหาวิทยาลัยสุโขทัยธรรมาธิราช. สำนักบัณฑิตศึกษา | th_TH |
| dc.date.accessioned | 2023-07-11T04:23:53Z | - |
| dc.date.available | 2023-07-11T04:23:53Z | - |
| dc.date.issued | 2552 | - |
| dc.identifier.uri | https://ir.stou.ac.th/handle/123456789/7520 | - |
| dc.description | วิทยานิพนธ์ (บธ.ม. (บริหารธุรกิจ))--มหาวิทยาลัยสุโขทัยธรรมาธิราช, 2552 | th_TH |
| dc.format | application/pdf | en_US |
| dc.language.iso | th | th_TH |
| dc.publisher | มหาวิทยาลัยสุโขทัยธรรมาธิราช | th_TH |
| dc.rights | มหาวิทยาลัยสุโขทัยธรรมาธิราช | th_TH |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) | en_US |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | en_US |
| dc.source | Born digital | en_US |
| dc.subject | อาหารสัตว์ | th_TH |
| dc.subject | พฤติกรรมผู้บริโภค--การตัดสินใจ | th_TH |
| dc.subject | เกษตรกร--ไทย--ตรัง | th_TH |
| dc.subject | กุ้ง--อาหาร | th_TH |
| dc.title | พฤติกรรมการซื้ออาหารกุ้งของเกษตรกรผู้เลี้ยงกุ้งในพื้นที่จังหวัดตรัง | th_TH |
| dc.title.alternative | Farmer's purchasing behavior concerning shrimps food in Trang Province | th_TH |
| dc.type | Thesis | th_TH |
| dc.degree.name | บริหารธุรกิจมหาบัณฑิต | th_TH |
| dc.degree.level | ปริญญาโท | th_TH |
| dc.degree.discipline | สาขาวิชาวิทยาการจัดการ | th_TH |
| dc.degree.grantor | มหาวิทยาลัยสุโขทัยธรรมาธิราช | th_TH |
| dc.description.abstractalternative | The objectives of the study were to 1) investigate farmer’s purchasing behavior concerning shrimps food in Trang Province, 2) identify the level of opinion toward fanner’s marketing mix, 3) find out the relationship between shrimp purchasing behavior and farmer’s characteristic and, 4) compare the different of marketing mix classify by the farmer’s characteristic. The survey research was conduct with 820 shrimp’s farmers in Trang Province as the population. The 269 shrimp’s farmer was the sample of the study and collecting data by questionnaire. The frequency count, percentage, and standard deviation as descriptive statistics and F-test and Chi-square test as reference statistics were used as the statistical analysis. The result found that (1) Majority' of shrimp’s farmer in Trang Province used CP. Shrimp food because it has high quality and in case of selecting various trademark depended on the different price, no need to change because the shrimp’s food has high quality, in case of change because they need the high quality of shrimp’s food. Most of them buying shrimp’s food from tile shop, the influencing for decision was the owner, including order 4-7 days/time, credit payment 1 month and received the advertising from the seller. (2) The shrimp’s fanner did not changed the trademark focusing on marketing mix concerning the product, i.e. color of food, the place i.e. the agent near the house and ford transport to the farm at most but other marketing mix, the fanner did not mentioned exception in case of the fanner change the trademark depending on the price (3) The age has relation to the trademark of shrimp food. The education and experiences of culture has relationship to buying the food only on trademark, frequency of purchasing. Area of culture has relationship to buying the food only one trademark. Buying place has relationship to the influence person on the decision and frequency of purchasing. The average cost in 1 culture has relationship to buying the food only one trademark, buying place, and frequency of purchasing. (4) The farmers has different age effected to marketing mix factors concerning the non-different of products, place and promotion; as the whole, when classified each aspect It agrees to effect the different of constant in water of shrimp’s food; The farmers has different education effected to marketing mix factors concerning the different products, places, and promotions; as the whole, when classified each aspect. It agrees to effect the non-different o shrimps growth rate, food feeding efficiently, the agent near the home, food transports, and food servicing to the farm. The fanners has different experiences of culture effected to non- different of products, places, and promotion, as the whole, and each aspect. The fanners has different average cost of 1 culture effected to different of products, places, and promotion as the whole and each aspect | en_US |
| Appears in Collections: | Manage-Theses | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 118856.pdf | เอกสารฉบับเต็ม | 5.04 MB | Adobe PDF | View/Open |
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