1. STOUIR at Sukhothai Thammathirat Open University
  2. Dissertation Thesis & Independent study
  3. School of Management Science
  4. Manage-Theses
Please use this identifier to cite or link to this item: https://ir.stou.ac.th/handle/123456789/7596
Full metadata record
DC FieldValueLanguage
dc.contributor.advisorสุวีณา ตั่งโพธิสุวรรณ, อาจารย์ที่ปรึกษาth_TH
dc.contributor.advisorเชาว์ โรจนแสง, อาจารย์ที่ปรึกษาth_TH
dc.contributor.authorปิโยรส สว่าง-
dc.contributor.otherมหาวิทยาลัยสุโขทัยธรรมาธิราช. สำนักบัณฑิตศึกษาth_TH
dc.date.accessioned2023-07-12T07:00:47Z-
dc.date.available2023-07-12T07:00:47Z-
dc.date.issued2552-
dc.identifier.urihttps://ir.stou.ac.th/handle/123456789/7596-
dc.descriptionวิทยานิพนธ์ (บธ.ม. (บริหารธุรกิจ))--มหาวิทยาลัยสุโขทัยธรรมาธิราช, 2552th_TH
dc.formatapplication/pdfen_US
dc.language.isothth_TH
dc.publisherมหาวิทยาลัยสุโขทัยธรรมาธิราชth_TH
dc.relation.urihttps://www.doi.org/10.14457/STOU.the.2009.238-
dc.rightsมหาวิทยาลัยสุโขทัยธรรมาธิราชth_TH
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)en_US
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/en_US
dc.sourceBorn digitalen_US
dc.subjectธุรกิจอสังหาริมทรัพย์--แง่เศรษฐกิจ--ไทยth_TH
dc.titleการจัดการธุรกิจการก่อสร้างในระยะเศรษฐกิจถดถอย : กรณีศึกษาบริษัทรับก่อสร้างในเขตกรุงเทพมหานครและปริมณฑลth_TH
dc.title.alternativeConstruction business management in economic recession : a case study of construction companies in Bangkok Metropolis and the Vicinityth_TH
dc.typeThesisth_TH
dc.identifier.DOI10.14457/STOU.the.2009.238-
dc.degree.nameบริหารธุรกิจมหาบัณฑิตth_TH
dc.degree.levelปริญญาโทth_TH
dc.degree.disciplineสาขาวิชาวิทยาการจัดการth_TH
dc.degree.grantorมหาวิทยาลัยสุโขทัยธรรมาธิราชth_TH
dc.description.abstractalternativeThe purposes of this research were to study : (1) the factors of success in managing construction businesses; and (2) how to manage construction business in economic recession. This research surveyed the group of the CEO (Chief Executive Officer) and business owners in construction sector which were in Bangkok Metropolis and the Vicinity. There were 17,350 corporations but the selected group were 390 companies. Tools used in gathering all needed information were a questionnaire, Statistical information was calculated by frequency, percent, mean, standard deviation and Chi-Square test. The research showed that: (1) the significant external factors in the administration of the construction industry were respectively the growth of the economy and the price of the raw material could affect the performance of the company. The technology factors were high quality of construction material, and progress in construction and information technology. The important internal factors Were respectively the financial and internal planning factors. The financial factor included the adequacy of the capital, liquidity, and the capability to access the financial resources. For internal planning factor, the organization should have clear and practical vision, mission and objective, and strategic and operation plans. Moreover the organization should continuously review and analyze internal and external factors; and (2) approaches for administration of construction business under the economic recession might be the increase in numbers of project and the decrease in bidding price in order to be more competitive. However new project should be the same kind of business of the previous projects, for the current target group, and by the same method to acquire project. In Economic recession, the economic factors were related to internal organization planning, controlling, human resource management, financial management, marketing management and operating in significant level at 0.05en_US
Appears in Collections:Manage-Theses

Files in This Item:
File Description SizeFormat 
118920.pdfเอกสารฉบับเต็ม6.31 MBAdobe PDFView/Open
Show simple item record


This item is licensed under a Creative Commons License Creative Commons