Please use this identifier to cite or link to this item:
https://ir.stou.ac.th/handle/123456789/7328Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | เชาว์ โรจนแสง, อาจารย์ที่ปรึกษา | th_TH |
| dc.contributor.advisor | ฉัตรชัย ลอยฤทธิวุฒิไกร, อาจารย์ที่ปรึกษา | th_TH |
| dc.contributor.author | ดวงใจ บุญช่วย | - |
| dc.contributor.other | มหาวิทยาลัยสุโขทัยธรรมาธิราช. สำนักบัณฑิตศึกษา | th_TH |
| dc.date.accessioned | 2023-07-05T07:14:06Z | - |
| dc.date.available | 2023-07-05T07:14:06Z | - |
| dc.date.issued | 2553 | - |
| dc.identifier.uri | https://ir.stou.ac.th/handle/123456789/7328 | - |
| dc.description | วิทยานิพนธ์ (บธ.ม. (บริหารธุรกิจ))--มหาวิทยาลัยสุโขทัยธรรมาธิราช, 2553 | th_TH |
| dc.format | application/pdf | en_US |
| dc.language.iso | th | th_TH |
| dc.publisher | มหาวิทยาลัยสุโขทัยธรรมาธิราช | th_TH |
| dc.rights | มหาวิทยาลัยสุโขทัยธรรมาธิราช | th_TH |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) | en_US |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | en_US |
| dc.source | Born digital | en_US |
| dc.subject | การพาณิชย์อิเล็กทรอนิกส์--ไทย | th_TH |
| dc.subject | การซื้อสินค้า | th_TH |
| dc.title | การศึกษาการตัดสินใจซื้อผลิตภัณฑ์ผ่านอินเทอร์เน็ตของผู้บริโภคในกรุงเทพมหานครและปริมณฑล | th_TH |
| dc.title.alternative | Customers products buying decision through internet in Bangkok Metropolis and vicinity | th_TH |
| dc.type | Thesis | th_TH |
| dc.degree.name | บริหารธุรกิจมหาบัณฑิต | th_TH |
| dc.degree.level | ปริญญาโท | th_TH |
| dc.degree.discipline | สาขาวิชาวิทยาการจัดการ | th_TH |
| dc.degree.grantor | มหาวิทยาลัยสุโขทัยธรรมาธิราช | th_TH |
| dc.description.abstractalternative | The objectives of this thesis were to study: (1) Personal and lifestyle factor of consumers; (2) products buying decision through Internet of consumers in Bangkok Metropolis and vicinity and; (3) personal and lifestyle factors toward products bluing decision of consumers through Internet in Bangkok Metropolis and vicinity. The study was a survey research. The instrument used in this study was a questionnaire. The samples in this study were 400 customers who bought products through Internet in Bangkok Metropolis and vicinity. Data analysis included as percentage, means standard deviation, independent T-test and F-test. The results were that. (1) Consumers mostly were male, aged between 26- 35 years, average income per month from 10,001 to 20,000 Baht, had there own business, had bachelor degree, (2) Lifestyle affected products buying decision through Internet in terms of activities, interest and opinion at the high level; buying decisions of consumers over the Internet were at the high level. The essential factors of consumers were facilitation of payment and service and product quality guarantee for 24 hours and attraction of the products advertising and service. The image of the goods and services were attraction of advertising on Internet, which accelerated decisions of the consumers and reliability of product quality assurance and service. The average price was 6,000-9,000 Baht and less than 1,000 Baht. The methods of payment for order products were clearing bank and credit card at the moderate level; and (3) the personal factors of gender, age, occupation, education level, average income per month and lifestyles in terms of overall and each aspect of activities, interest and opinion did not affect of products buying decision of the consumers through Internet | en_US |
| Appears in Collections: | Manage-Theses | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 118458.pdf | เอกสารฉบับเต็ม | 4.92 MB | Adobe PDF | View/Open |
This item is licensed under a Creative Commons License
